Where are the adverts at
As everybody knows here in the UK, the football World Cup is on. Although I'm not much of a football fan myself (much more into rugby) because it's England, will we have it on TV?
As I was getting into the first game. I got frustrated as everybody else did around the hydration breaks. The game was paused and everybody moved over to get their water, and the commentary carried on. That's when I thought to myself. Where's the advert?
Being a rugby fan, the biggest event in the calendar is the Six Nations. This year during my favourite event, we started getting adverts during scrums. To say this got under my skin is quite the under statement. I still go on about it today like a broken record.
There will be one in each half of the match, and they will play out when there is a break in play, just before a scrum.
According to ITV, the 20 seconds advert will be during breaks in play. The hydration breaks are perfect opportunities of "brakes in play" when an advert could be shown. I hope that with no adverts being on in the World Cup. The Six Nations will follow, and they'll be removed them from one event I look forward to each year. But you know, we can only hope.